In 1969, a $100-a-week copywriter named Robin McLaughlin in the Richmond advertising agency Martin & Woltz came up with the slogan “Virginia is for history lovers” that could be adapted for beach lovers, mountain lovers and so on.
What is state of Virginia known for?
Since Virginia was the site of the first permanent English settlement, the state is known as “the birthplace of a nation.” As well as the “Mother of Presidents” Eight Virginia born gentlemen succeeded to the highest office in the land, including four of the first five presidents.
How many love signs are there in Virginia?
There are more than 275 Virginia LOVE works sprinkled throughout the state, with new ones popping up all the time. The artworks always feature the word LOVE and are often made with unusual materials that reflect the local setting. Some Virginia LOVE signs are built to highlight their natural location.
Why Virginia is called Virginia?
“Virginia was named for Queen Elizabeth I of England, who was known as the Virgin Queen. Historians think the English adventurer Sir Walter Raleigh suggested the name about 1584. That year, Elizabeth gave Raleigh permission to colonize the Virginia region.”
Why do Virginia license plates say Virginia is for lovers?
The original Virginia Is For Lovers slogan/logo, created by Martin & Woltz (now The Martin Agency) in 1968. Like how it’s a sly reference to Loving versus Virginia: the 1967 Supreme Court case that legalized inter-racial marriage in the Commonwealth.
What’s Virginia’s nickname?
Mother of states
Old Dominion; Mother of Presidents
Virginia/Nicknames
Is Virginia rural or urban?
Virginia covers 39,594 square miles, with a 2020 estimated population of 8,631,393 people – with 1,034,096 people living in rural areas (USDA-ERS). Richmond is the state capital. The state’s largest cities are Virginia Beach, Norfolk and Chesapeake.
Why is Virginia for the lovers?
of Richmond, Virginia created the slogan after winning the Virginia State Travel account in 1968. In 1969, the Virginia State Travel Service (now the Virginia Tourism Corporation) adopted the “Virginia is for Lovers” slogan and the first ad campaign using the tagline appeared in March 1969, in an issue of Modern Bride.
Where are Virginia is for Lovers signs?
A Guide to finding all the ‘Love’ signs | #VirginiaIsForLovers
- 4370 Stony Point Road, Barboursville, VA 22923.
- 106 Hawthorn Street, Colonial Beach, VA 22443.
- 13111 Dawn Boulevard, Doswell, VA 23047.
- 108 2nd Avenue, Franklin, VA 23851.
- 4100 Oaklawn Boulevard, Hopewell, VA 23860.
- 524 J.
- 600 E.
What is Virginia’s nickname?
Virginia/Nicknames
Old Dominion is one of the best-known nicknames for Virginia, along with Mother of Presidents and Mother of States. The nickname probably derives from the fact that Virginia was the first, and therefore the oldest, of the overseas dominions of the kings and queens of England.
Is Virginia for Lovers trademarked?
Virginia is for Lovers® is the Commonwealth’s registered trademark and the official tourism logo and slogan.
Why ‘Virginia is for Lovers’?
No one knows exactly why “Virginia is for Lovers” has been so durable, but part of the mystique of the slogan is that it has meant many things to different people. Today, a new generation is discovering love for Virginia’s mountains, beaches, history, theme parks, vibrant cities, outdoor activities, sports and hospitality.
Who said ‘Virginia is for history lovers’?
According to Martin, a $100-a-week copywriter named Robin McLaughlin came up with an advertising concept that read, “Virginia is for history lovers.” For a beach-oriented ad, the headline would have read, “Virginia is for beach lovers”; for a mountains ad, “Virginia is for mountain lovers,” and so on.
When was the first Virginia is for Lovers ad campaign?
In 1969, the Virginia State Travel Service (now the Virginia Tourism Corporation) adopted the “Virginia is for Lovers” slogan and the first ad campaign using the tagline appeared in March 1969, in an issue of Modern Bride.
Is Virginia for Lovers a tourism slogan?
Also in 2009, “Virginia is for Lovers” was acknowledged as one of the top ten tourism marketing campaigns of all time by Forbes.com. In 2016, the Virginia Tourism Corporation began selling apparel with a rainbow-colored heart in the logo as part of a LGBT tourism promotion campaign.
